Dozens of companies that collect information about our location state that the collected data is anonymous and that it doesn’t pose any privacy risks. However, these data are extremely sensitive, so their processing needs to be done taking into account the adequate measures.
How can we guarantee that our data is really anonymous or that there is no risk to privacy? The answer to this question is simple: absolute guarantees do not exist. That is why it is so important to invest in R&D to advance in this type of techniques.