Measure the impact of your digital signage platform.
Gradiant Demographics can automatically aquire the demographics (age and sex) from the audience of digital signage systems, as well as their time of presence and active attention. In addition, the system also applies to retail, analyzing the public in stores.
This allows advertisers to tune in a much more accurate advertising impacts, with better segmented target audiences and better intelligence data on the public’s demographics. It allows solid arguments about the effectiveness of advertising campaigns carried on media digital signage supports, as well as the effectiveness of product-placements or the reactions that a particular product causes in a physical store.
The system has also been tested to validate in-store retargeting campaigns, with an effectiveness equal or superior to systems from manufacturers worldwide.
All this functionalities are obtained automatically, and without worrying about local regulations. The system performs all image processing of the image captured.